The Recreation Economy

Strengthening Our Community Through Parks, Trails, and Open Space

Conservation in Santa Barbara County is a powerful economic driver, extending well beyond environmental protection. A 2025 report published by The Land Trust for Santa Barbara County details how the "outdoor recreation sector" strengthens the local economy by attracting both residents and tourists who spend money at local businesses—from restaurants and gas stations to gear shops and hotels.

Key Insights from the Report:

• The "Ripple Effect" on the Economy: The report utilizes economic impact analysis to show how visitor spending circulates through the community. It measures Direct Effects (spending at businesses such as hotels), Indirect Effects (supply-chain benefits, such as local farms supplying restaurants), and Induced Effects (spending by employees of those supported industries).
• Job & Revenue Growth: By defining outdoor recreation as nature-based activities for health and pleasure, the analysis directly links these activities to job creation, higher wages, and tax revenue.
• Methodology: The findings are based on robust data modeling that accounts for visitor volume, differences in local and non-local spending patterns, and distinct profiles of day-use versus overnight visitors.
• Future Potential: The report evaluates how new conservation projects—such as new trails, coastal parks, and regional preserves—can expand economic opportunities. It argues that investing in new open spaces not only enhances residents' quality of life but also generates new revenue streams for surrounding businesses.

Human activity has shaped trails in Santa Barbara County for centuries, from ancient trade routes to modern-day recreational paths. Trails continue to evolve today to accommodate the growing demand for outdoor experiences. They serve as vital infrastructure for non-motorized travel and sustainable transportation, supporting activities ranging from hiking and biking to trail running and nature tourism. As the global appetite for outdoor experiences grows, trails are at the forefront of nature-based tourism, sports events, and wellness pursuits.

By integrating trail conservation and development into broader sustainable development strategies for Santa Barbara County, such as incorporating them into community planning or promoting them as part of tourism initiatives, we can ensure a future where these invaluable assets continue to enrich our lives and inspire future generations.

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Report: Thriving Open Spaces Support Healthy Economies